Follow the Money, Ep. 6 - John Kosner Returns!
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In this episode of Follow the Money, host Sam McCleery welcomes back John Kosner, president of Kosner Media, to discuss Fox's massive $12 billion acquisition of the connected TV service Roku. Kosner breaks down why Fox is pushing its chips to the center of the table, making a bold move to shed its "legacy" media label and dive headfirst into the lucrative worlds of streaming and digital advertising. Other topics include the current influx of private equity into youth sports, how new "hydration breaks" in soccer are creating hundreds of millions in fresh ad inventory and a sneak peek at Kosner’s upcoming book, We're Live: Inside the Big Business of Sports Media.
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