Creating Alternative Brand Experiences: From Fortnite to Meta Horizon and Beyond
Trending Now
•
26m
As gaming platforms evolve into expansive social ecosystems, brands are leveraging Fortnite, Meta Horizon, and other virtual worlds to create immersive, interactive experiences that resonate with fans across the globe. From gamified campaigns to persistent virtual environments, this panel explores how media organizations are pushing creative boundaries to build alternative brand experiences that drive engagement, foster community, and open new revenue streams.
Panelists:
Arturo Brena, KéexFrame, Founder and CEO
Shawn Grover, Meta, Executive Mixed Reality Producer, Entertainment Experiences
Zack Malet, ESPN, Senior Director, Sports Business Development & Innovation
Moderator:
Komal Bhukhanwala, CBS Sports, VP, Graphics Innovation and Design
Up Next in Trending Now
-
NFL Camera Coverage: A New Game Plan ...
The NFL’s biggest game requires even bigger camera coverage to deliver a “you are there” experience. The Sony team talks with FOX Sports’ Michael Davies and SVG’s Ken Kerschbaumer about what’s involved with Super Bowl planning and how the network combined Sony's Hawk-Eye Innovations‘ HawkREPLAY s...
-
Engagement in the Live Stream: The Ne...
Traditional “lean-back” viewing still appeals to many sports fans, but how can content owners drive deeper engagement in live streams and apps? This panel features industry leaders discussing gamification, interactivity, alternate broadcast feeds, direct-to-consumer strategies, and the innovative...
-
FIFA's Head of Host Broadcast Product...
In a wide-ranging keynote interview, FIFA's Head of Host Broadcast Production Oscar Sanchez talks about his career so far, shares his views on the industry's current production challenges, and divulges some of the lessons learnt from his time working at Concacaf and on the FIFA World Cup. The con...
