Creating Alternative Brand Experiences: From Fortnite to Meta Horizon and Beyond
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26m
As gaming platforms evolve into expansive social ecosystems, brands are leveraging Fortnite, Meta Horizon, and other virtual worlds to create immersive, interactive experiences that resonate with fans across the globe. From gamified campaigns to persistent virtual environments, this panel explores how media organizations are pushing creative boundaries to build alternative brand experiences that drive engagement, foster community, and open new revenue streams.
Panelists:
Arturo Brena, KéexFrame, Founder and CEO
Shawn Grover, Meta, Executive Mixed Reality Producer, Entertainment Experiences
Zack Malet, ESPN, Senior Director, Sports Business Development & Innovation
Moderator:
Komal Bhukhanwala, CBS Sports, VP, Graphics Innovation and Design
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