CFP National Title: Indiana Football Digital Generates Hype for Undefeated Run
Trending Now
•
31m
If anyone had any doubt left in their mind, let's correct the obvious: Indiana University is, most certainly, now a football school. Known for being a perennial blue blood in men's basketball, the Hoosiers football program is one win away from sealing an undefeated season as College Football Playoff National Champions. The University of Miami Hurricanes stand in their way, but on the sidelines, the program's social media and creative content team is continuing to build consistent hype for the faithful fans rooting for their favorite squad to go all the way. Heading into Monday night's title game at Miami's Hard Rock Stadium, the crew consisting of Assistant Athletic Director, Creative Video, Andrew Brown; Assistant Director, Creative Video, Trevor Bowens; Director, Football Creative Video, Darrell Grant; Director, Social Media & Creative Strategy, Rachel Gillam; and Director, Photography, Dani Meersman, will look to add more fuel to the fire.
In this interview, the group breaks down how they tailor their short-term content to their various platforms, how they establish a creative direction with their still photography to drive more engaging visuals, how they take all of this material to develop a cohesive strategy on social media, how they gain the trust of Coach Curt Cignetti and his roster of players to tell behind-the-scenes stories of the season, and much more.
Up Next in Trending Now
-
NBC Sports Prepares for a Massive Feb...
In February, NBC Sports will be at the center of the U.S. sports world when it broadcasts the Winter Olympics, Super Bowl LX, and the NBA All-Star Game all within a 10-day period. In this exclusive panel discussion, NBC Sports executives share the planning and production of those events, making t...
-
SVG GameDay, Ep. 1: PMY Group's Mike ...
Mike Bonner is no stranger to performing under pressure. With a career filled with stops at the New York Yankees, Denver Broncos, University of Notre Dame, Carolina Panthers, and currently serving as Director of Business Development & Event Presentation for PMY Group, his impact on live game prod...
-
The State of the Sports Industry with...
It’s officially a tradition for the SVG Summit as Devoncroft Partners Principal Analyst Josh Stinehour gets to the heart of the matter: the financial health of the broadcast technology industry, revenue trends for the world’s biggest media companies.
Presenter:
Josh Stinehour, Devoncroft Partner...
