As linear channels continue to drive the traditional method of viewership, franchises are working hard to create new ways of grabbing the attention of younger demographics. Leveraging the power of mobile-based apps and live streaming, hear how clubs are engaging fans through newly-launched platforms and unique broadcasting ideas, the production techniques used in these endeavors, and the inter-departmental collaboration within each organization.
Joe O’Clair, University of South Carolina, Assistant Athletics Director of Marketing & Fan Experience
Ryan Frankson, OEG Sports & Entertainment, Director, Digital Media
Brandon Ramsey, OEG Sports & Entertainment, VP, Digital Subscription
Dakota Watson, Sport and Story, General Manager of Gamecocks+
Brandon Costa, SVG, Director of Digital