The Digital Connection: How Teams Are Directly Connecting to Fans
SVG Teams Summit 2023 • 45m
As linear channels continue to drive the traditional method of viewership, franchises are working hard to create new ways of grabbing the attention of younger demographics. Leveraging the power of mobile-based apps and live streaming, hear how clubs are engaging fans through newly-launched platforms and unique broadcasting ideas, the production techniques used in these endeavors, and the inter-departmental collaboration within each organization.
Panelists:
Joe O’Clair, University of South Carolina, Assistant Athletics Director of Marketing & Fan Experience
Ryan Frankson, OEG Sports & Entertainment, Director, Digital Media
Brandon Ramsey, OEG Sports & Entertainment, VP, Digital Subscription
Dakota Watson, Sport and Story, General Manager of Gamecocks+
Moderator:
Brandon Costa, SVG, Director of Digital
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