MLB Media Center: Amplifying Success and Charting the Future
SVG Summit 2024
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17m
[AUDIO ONLY]
CONTENT MANAGEMENT WORKSHOP
Building on the insights from the Reuters Imagen July 2024 presentation, this follow-up explores the ongoing benefits of the MLB Media Center, highlighting its role in enhancing partner engagement and operational efficiency, while outlining MLB’s strategic vision for enhancing media access and engagement for 2025 – with a focus on exploring how AI technologies and other tools can further innovate and personalize the partner experience.
Presenters:
Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media
Olivia Cianci, Reuters Imagen, Head of U.S. Accounts
Brett Kaplan, MLB Network, Senior Content Services Lead
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