Southern Cross Austereo (SCA), one of Australia’s leading media companies reaching more than 95% of the Australian population, owns and operates 99+ stations and airs the National Rugby League (NRL), the Australian Football League (AFL), and Cricket Australia Coverage. In this presentation, Keith Buckley, CEO of Xytech Systems, details how SCA decreased the amount of “off-air” time due to the dynamic nature of sports programming through implementing a centralized, end-to-end Media Operations Platform.

Presenter:
Keith Buckley, Xytech Systems, Chief Executive Officer