Over the past year, in-market streaming of live games by regional sports networks has dramatically reshaped. At scale, no one has done it bigger than Bally Sports, bringing its direct-to-consumer subscription to its 19 markets nationwide. In addition to the unprecedented access to live games, what makes the Bally Sports+ product stand out? Chief Product Officer Michael Allen joins to break down the creative and business-led choices that built the service into what it is today.
Speaker: Michael Allen, Bally Sports, Chief Product Officer
Moderator: Jason Dachman, SVG, Chief Editor