Inside the NFL 'Nickmas' Game Production with CBS Sports & Nickelodeon
SVG Rewind • 20m
Slimetime returned to the Gridiron for Christmas Day as CBS Sports and Nickelodeon teamed up to bring the multi-Emmy Award winning alternative presentation to last week’s Raiders-Chiefs Matchup. The Nickmas game was once again filled with Christmas-themed AR graphics aimed at drawing in the next generation of NFL fans, including Teenage Mutant Ninja Turtles in the booth and on the field, Santa Clause running routes as a receiver, a Yetti tossing snowballs all over the stadium, a candy cane telestrator, and – of course – Slime Canons erupting in the end zone.
After the game, Shawn Robbins, who served as coordinating producer of the game, and Kurt Hartman, VP, Animation/Motion Graphics, Nickelodeon, sat down with SVG to discuss the latest chapter in CBS and Nickelodeon’s ‘Nickified’ NFL broadcasts, how their production workflows have evolved over the years, and what to expect when the format returns for the first ever Super Bowl alternate broadcast next month.
Up Next in SVG Rewind
-
San Francisco 49ers' Sarina Soriano o...
As we head towards the conclusion of Latino and Hispanic Heritage Month, one NFL club — the San Francisco 49ers — paid homage to the people that make up their local communities in the Bay Area and the many cultures of their fanbase with their "Latinos Unidos" creative video. Led by Senior Produce...
-
MLB's Doug Johnson on the Impact of W...
After Diamond Sports Group was unable to make payments to the Arizona Diamondbacks, and DSG's contract was subsequently rejected by a bankruptcy court judge, Major League Baseball's Local Media department sprung into action and took over production and distribution of all local games starting on ...
-
HuskerVision Entertains Record-Settin...
On Aug. 30, University of Nebraska Women's Volleyball set a new world record for the most attended women's sporting event in history with 92,003 fans. The historic moment was one of two matches played during Volleyball Day in Nebraska at Memorial Stadium. Keeping fans entertained in this packed h...
