SVG LIVE! Sports & Entertainment Production
Major live events ranging from the Super Bowl and The Oscars to the Olympics and the Grammys draw massive audiences, making them increasingly vital content for broadcasters and streamers as they compete in an intensely fragmented and competitive market. SVG LIVE!, a Sports and Entertainment Production Summit, where leading sports and entertainment producers, directors, and technical leaders took us inside the strategy, workflows, and technology they use to produce these unforgettable events for millions of viewers around the globe.
Held at the Luxe Sunset Blvd Hotel in L.A., SVG LIVE! covered a variety of live-production-focused topics including award ceremonies, halftime performances, pre/post-game show, red carpet arrivals, and more. In addition to hearing unique perspectives from front-bench and creative leaders, learn about the latest technological developments in live-production workflows, cine-broadcast cameras/lenses, cloud and REMI, XR and virtual production, and much more.
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How Live Programming Continues To Dominate the Media Landscape
In an era of on-demand content and algorithm-driven recommendations, live programming remains one of the few media formats that reliably delivers mass audiences and real-time engagement. Whether it’s sports, news, awards shows, or tentpole cultural events, live content continues to drive ratings,...
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Opening Keynote from Jim Bell, LA28 Olympic and Paralympic Games
Few individuals exemplify the intersection of sports and entertainment more than Jim Bell. Currently SVP of media for the LA28 Olympic and Paralympic Games, the 24-time Emmy Award winner has been trusted with some of the most iconic brands in media, including NBC Olympics, the FIFA World Cup, The...
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Mastering Ceremonies: Bringing Awards Shows, Festivals, & Other Events to Life
From awards ceremonies and sports honors shows to festivals and fan conventions, tentpole events captivate audiences with a blend of live performance, spectacle, and prestige. Behind the scenes, these iconic productions require immense coordination, cutting-edge tech, and creative storytelling to...
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How Virtual Production is Transforming Creative Flexibility in the Studio
Virtual production is transforming the media and entertainment space, enabling content and experiences that are more immersive and engaging than ever before. Sony’s Jaime Raffone and the WWE’s Joseph Solari discuss the innovative solutions, flexible process and versatile use cases that are unlock...
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Tech Innovations Driving Real-Time Sports & Entertainment Production
As audience demand for immersive and high-quality live programming increases, the technologies powering real-time sports and entertainment production are evolving at a rapid pace. Whether it’s cine broadcast cameras and lenses, AI-driven automation, cloud-based workflows, or next-gen virtual grap...
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Uniting Music, Sport, & Social Impact at the FIFA World Cup 2026 Halftime Show
After delivering an unforgettable Halftime show at the 2024 FIFA Club World Cup featuring J Balvin, Doja Cat, and Tems, Global Citizen Global Citizen will produce a first-of-its-kind Half-Time Show next summer at the FIFA World Cup 2026 Final — one that blends music, sport, and advocacy to inspir...
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Producing Studio Shows and Live Events on the Field and in the Arena
Pre/postgame and halftime shows have long been essential components of the live-sports experience, offering analysis, storytelling, and entertainment elements that elevate the main event. However, producing these segments on location often presents unique logistical and operational challenges. He...
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Reinventing the Games: Ateme Powers the Next Gen of Immersive Sports Experiences
Sports broadcasting is breaking free from traditional limits, with federations and leagues embracing direct-to-fan streaming and XR innovation. Ateme’s end-to-end solutions — from live encoding to immersive 360° and 180° experiences — are redefining how fans experience the thrill of live sports.
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Reality, Reimagined: The Role of AR, XR, & Virtual Production in Live Events
Augmented reality, extended reality, and virtual production are transforming the way live sports and entertainment events are produced, presented, and experienced. These technologies are no longer futuristic novelties; they’re becoming core elements of live broadcasts and immersive fan experience...
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No More Boundaries: How Onsite, REMI, and Cloud Productions Are Evolving
Today’s live productions can be handled from almost anywhere: onsite, from a remote-control room, fully in the cloud, or from an operator’s home. As REMI and cloud-based tools mature, production teams are finding new ways to deliver high-quality content with greater efficiency, flexibility, and s...
