Closer to the Game: Redefining the Bundesliga Fan Experience
SVG Europe's The Football Summit 2026
•
21m
With its ‘Closer to the Game’ concept, the DFL has created a strategic framework to bring fans emotionally closer to the action through enhanced access, modern storytelling, and an evolved production approach.
In this session, Marcus Beisiegel, SVP Audiovisual Rights & Media Product at the DFL, and Sky Germany SVP of Sports Production Alessandro Reitano will share how this vision was jointly developed and how Sky is now bringing it to life across its live coverage. The session will explore editorial concepts, production choices, and key technology enablers, from new camera perspectives to storytelling innovations, offering practical insight into how strategic intent translates into tangible fan engagement. The chair is George Bevir, SVG Europe, Editorial Director.
Up Next in SVG Europe's The Football Summit 2026
-
IMG on the Future of Soccer Programmi...
Richard Bayliss, VP and Head of Football Content, Studios at IMG, reveals how his company is challenging the way football programming and studio shows are conceived, built and delivered to global audiences.
Inspired by IMG's success of 'The Ligue 1 Show', the session will explore the creative, ...
-
European Football Rights and What It ...
European football rights continue to morph, evolve and fragment at an unprecedented pace, driven by changing fan habits, OTT growth, the lure of global streamers, and the rise of multi-platform content delivery. This data-led presentation by Rebecca Jackson from Caretta Research examines the curr...
-
Poland’s Ekstraklasa Uses AI to Power...
Marcin Serafin, Chief Operating Officer at Ekstraklasa Live Park, explores how the Ekstraklasa league in Poland uses data and AI tools across broadcast, digital, and fantasy platforms to power social graphics, chart YouTube growth, and unlock new sponsor inventory via predictive metrics such as l...
