The integration of influencers into esports broadcasts has transformed the way audiences engage with content, blurring the lines between traditional broadcasting and social media. Incorporating influencers has proven to drive viewer engagement to expanding audience reach for live esports coverage. Learn how influencers can enhance the viewer experience through live commentary, behind-the-scenes content, and fan interaction, as well as how to balance influencer-driven content with traditional broadcast elements.

Panelists:
Austy Champion, Allied Esports and HyperX Arena, Brand Manager
Ethan Spencer, OS Studios, Executive Producer and Director of Broadcast
Moderator:
Samantha Gabay, SVG, Social Media and Digital Content Manager