HBS – Finding Authentic Voices on the Digital Frontlines
SVG Digital Engagement Forum 2024
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15m
HBS is one of the world’s largest host broadcasters, overseeing the global production and distribution of massive events, scaling up to as large as the FIFA World Cup. In today’s world, though, host broadcasters are called upon to provide far more than just the match to its many rightsholders. How is HBS emphasizing the collection and distribution of digital and social-targeted content and how have influencer partnerships played a role in their success?
Speaker:
Tim Stott, HBS, Executive Producer, Digital
Moderator:
Brandon Costa, SVG, Director of Digital; SVG Digital Engagement Forum Program Director
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