SVG Content Management Forum 2025
SVG’s Content Management Forum returned to New York City on July 10 with a full day of sessions packed with media- and workflow-management leaders from major sports broadcasters, leagues, teams, streaming outlets, and technology vendors.
Developed by the SCM Advisory Committee and its Chair Anne Graham (Manager, Media Operations, Strategy, & Technology, Warner Bros. Discovery), this year’s agenda addressed the current state of the industry and how the sports media supply chain is undergoing a drastic transformation. Key topics included storage and archiving on-prem and in the cloud, the rise of AI and its role in automating media management processes, orchestration and workflow-management tools, metadata taxonomy and ontology strategies, the search for the next generation of media managers, and much more.
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Welcoming Remarks from Oracle
The 2025 SVG Content Management Forum opened with welcoming remarks from Steve Botha, Oracle, GVP, Media, Gaming, Sports and Hi Tech.
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From Paris to Milan, NBC Olympics Continues to Lead the Way in Media Management
When it comes to managing media, few events on earth present the scale and complexity of an Olympic Games. Take a look back at the NBC Olympics media management team's groundbreaking Paris 2024 production ecosystem — from ingest and metadata tagging to editing, archiving, distribution, and beyond...
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The Great Integration: Making Your MAM, Storage, and Cloud Systems Work Together
How can sports-media organizations integrate the myriad technologies in their ecosystem to make everything feel like one cohesive workflow? Media-management leaders from leagues and broadcasters take the stage to talk best practices for navigating today’s ever-changing technological topography an...
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AI in Action: How Automation Is Reshaping the Media Supply Chain
AI-driven automation is transforming sports-media workflows, from live clipping and metadata tagging to media discovery and content distribution. How can organizations leverage AI without introducing bottlenecks or losing creative control? What infrastructure is needed to support these innovation...
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Future-Proofing Your Media Library: Storage Considerations for 4K, 8K, and HDR
How are media companies preparing their organization for the next generation of sports content? Many are looking at new house standards to accommodate larger file formats, doubling or tripling storage, and trying to standardize or at least limit the formats they must support. And, by the way, wha...
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Healthy Vendor/User Marriage: Getting the Best Support From Your Tech Partners
The vendor/user relationship is like a marriage, requiring trust, communication, and appreciation on both ends. However, ask any married couple: maintaining the relationship is hard work So how can users get the best out of their vendors, and how can vendors lower the stress level for their custo...
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Industry Workforce Update: Getting Entry-Level Media Managers to the Next Level
As the industry continues to evolve with new technologies, workflows, and demands, the need for skilled media-management professionals has never been greater. But where is the next generation coming from? And, once you you've recruited them, how do you cultivate their talents and accelerate their...
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Maple Leaf Sports & Entertainment Changes the Game with Twelve Labs
MLSE partnered with TwelveLabs to implement cutting-edge video understanding models that would ultimately transform their creative workflow and free up team bandwidth to focus on other creative assets and solutions. By leveraging TwelveLabs, MLSE was able to turn 16 hours video search and retriev...
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Cloud, On-Prem, & Hybrid: Finding the Right Balance for Your Media Supply Chain
After rushing to embrace the public cloud during the early part of the decade, many sports-media organizations are now reevaluating their workflow and infrastructure and exploring more-private on-premises or hybrid ecosystems. With rising demands for real-time collaboration and remote production,...
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Oracle's Geoff Tognetti on Staying Ahead of AI Curve Through Further Adoption
Media asset management, content archival and retrieval, and the overall media supply chain is changing, but how do end-users in this portion of the industry navigate these changes and stay ahead of the cure? With the help of artificial intelligence and other workflows that rely on automation, ven...
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Warner Bros. Discovery's Anne Graham on Training to Ensure the Business' Future
An undeniable truth about the sports-video-production community? The torch needs to be passed down to the next generation. With many professional leagues, networks, and broadcast outlets looking to fill in critical positions behind the camera, including those working within media asset management...
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Philadelphia Eagles' Stacy Kelleher on the Club's Newly Renovated MAM System
The Philadelphia Eagles are still flying high from their victory over the Kansas City Chiefs in Super Bowl LIX, but as the NFL franchise heads into the upcoming season to begin their title defense, they'll be armed with their recently renovated media asset management system. Whether it's shooting...
