DTC Reboot? The Emergence of Subscription-Based Content Services
SVG College Summit 2022 • 29m
A selection of college athletics’ biggest brands have launched their own subscription-based content services to explore a new, direct relationship with fans and alumni. Why did they do it, and what is there to be learned from those who have pulled the trigger on this distribution channel? Is it the right fit for your institution?
Panelists:
Alessandra Dickos, University of Notre Dame, Digital Platform Manager, Fighting Irish Media
Tyson Hutchins, Clemson University, Assistant AD, Creative Solutions
Bo Mattingly, Sport & Story, President
Moderator:
Kristian Hernández, SVG, Associate Editor and Social Media Manager
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