Eluvio and the United Rugby Championship (URC) share how they are redefining global sports streaming with a next-gen direct-to-fan model. The session explores how URC is launching and scaling URC TV using the Eluvio Content Fabric to deliver hundreds of live matches worldwide with low latency, built-in monetisation, seamless broadcast feed distribution, and zero-copy live-to-VOD workflows.

They also discuss how AI-powered archives, rights enforcement, and end-to-end security are enabling URC to expand reach, unlock new revenue streams, and serve fans in markets beyond traditional broadcast, while dramatically improving efficiency and cost control.

Presenter:
Chris Blake, United Rugby Championship, Senior Broadcast Product Manager

Football Summit 2026, sponsored by TVU Networks, took place on 26 February at the Hill Dickinson Stadium in Liverpool.