The ‘BetCast’ and Beyond: Inside RSNs Plans for Betting and Gamification
As RSNs look to capitalize on the expected revenue boost offered by legalized sports betting in their respective states, several have launched “BetCast” alternative presentations of games, wagering-focused studio shows and original programming, predictive-gaming contests for fans, and more. RSN leaders discuss how they incorporate wagering content into their broadcasts, how they are using gamification to engage viewers, and what the future holds for sports betting at the RSN level.
Danielle Cranin, NBC Sports, Director of Content Integration & Partnerships, Betting & Gaming
Talaya Gaines, MSG Networks, VP, Content Strategy and Original Programming
Mike McCarthy, Marquee Sports Network, General Manager
Howard Zalkowitz, NESN, Executive Producer
Jason Dachman, SVG, Chief Editor; 2022 RSN Summit Program Director