After last summer's Softball National Championship victory and last week's win at the Men's Swimming and Diving National Championship, the University of Texas has been adding hardware to their trophy case. The athletics program looks to continue the trend with this weekend's Women's Final Four in Phoenix. Along the way, the digital and social media team is giving fans exclusive access through a myriad of ideas. Some include Meta AI glasses for a true POV while others dive deep into the backstory of the players off the court.

Prior to their semifinal matchup vs. UCLA, University of Texas' Senior Associate Athletics Director of Creative Development and Video Production Caten Hyde explains their "eye of the tourist" approach to their content, the best piece of content produced throughout their run to Phiand how they're leveraging their history to fire their fans up heading into Friday night.