With platforms like TikTok, YouTube Shorts, and the like continuing to boom in engagement, sports brands are working much more regularly in short-form, vertical video.

In April, one of the leading content brands in social sports, Team Whistle, announced a reimagining of some of its popular content series through a short-form lens. Aiming to target more of its content towards Gen Z audiences, Whistle is also working directly with up-and-coming content creators with the goal of building “native in-house faces” for the brand.

Team Whistle's EVP, Content Noah Weissman spoke with SVG about the company's ability to tell sports stories in the short form, what it takes to work with independent content creators and influencers, and how he sees the social space continuing to evolve in the short term.