Tata Communications’ Dhaval Ponda Addresses Changing Viewing Habits
SVG Europe @ IBC 2023
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9m 21s
In the era of streaming and digital content distribution, sports viewers’ habits are fundamentally changing. That’s one of the major focuses at IBC 2023 of one of the industry’s leaders: Tata Communications.
At the RAI, we stopped to pay a visit to Dhaval Ponda, Global Head, Media & Entertainment for Tata Communications to get his thoughts on the current state of the industry and how sports is the premium of all content.
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