In Episode 2 of SVG NEXT, we follow up our artificial intelligence primer from Episode 1 with a lively discussion on XR and other emerging technologies with some of today’s leading voices in the space. Their discussion – ‘How XR and Other Emerging Technologies Are Transforming the Landscape of Media and Entertainment' – explores how these technologies are creating new forms of media distribution, audience personalization, and monetization but also the increased ethical and societal implications.

This discussion features:
- Renard T. Jenkins, President, SMPTE; President and COO, I2A2
- Amy Peck, Founder, CEO, EndeavorXR; XR, Spatial Computing & Emerging Tech Strategist
- Avi-Bar Zeev, Founder, President, RealityPrime and XR Guild; (Former) Prototype Development, Sr. Manager, Apple and Co-Founder, Keyhole, Inc. (Now Google Earth)
- Gregg Katano, CEO and Founder, Cosmos Collab; Chair of SVG NEXT (Moderator)

We begin with Amy Peck as she frames the conversation with a general description of emerging media which includes virtual, augmented, and mixed Realities to the Apple Vision Pro to the Metaverse, and others.

Renard T. Jenkins discusses how SMPTE and its membership not only stays current with all of the advancements in technology, but how they decide which areas to focus on and their process of developing standards for its membership and the entertainment industry as a whole.

Avi Bar-Zeev, who helped to lead the Apple team in the prototyping of the Apple Vision Pro headset, introduces the ethical considerations that are needed when developing new hardware and software platforms.

We conclude with Amy and Renard joining Avi in adding their perspective of this hot button topic to round out the discussion.

Our new series, SVG NEXT Conversations, takes you on an insightful journey into the future of the media and entertainment industry and how bleeding-edge technologies are expected to impact the sports-production community in the coming years. This series is designed to delve deep into the transformative potential of cutting-edge technologies like Artificial Intelligence (AI), Extended Reality (XR), and other next-generation innovations. The series serves as a primer for SVG's newest event – 'SVG NEXT: AI, XR and Beyond', which will be held in L.A. on November 13 (more information coming soon).