The Sports Video Group is delighted to welcome SSIMWAVE as a new corporate sponsor. Based in Waterloo, Ontario, Canada, the company takes pride in their Video Experience Automation Platform, which connects to your workflow and operationalizes viewer experience data to remove the guesswork and inconsistency from manual QA and validation processes. The Video Experience Automation Platform uses APIs to act as a control plane for your existing video encoding, processing, and distribution workflows. In addition, the Emmy-awarded SSIMPLUS algorithm is the foundation of the Video Experience Automation Platform.

In this New SVG Sponsor Spotlight, SVG's Brandon Costa sits down with SSIMWAVE's CEO and Co-Founder Dr. Abdul Rehman to discuss how the company is involved in live streaming of the 2022 FIFA World Cup, how they're serving the live-streaming community, and the challenges that are still plaguing this sector of the industry.