One of the biggest trends across sports broadcast is tracking technology and the display of that data in live graphics. Cutting-edge companies are out there revolutionizing the space for both coaching staffs and broadcasters, and one of those at the top of the heap is ShotTracker. ShotTracker is a complete suite of AI-driven video, stats, and analytics tools that enhance team performance and increase fan engagement.

On this edition of the SVG New Sponsor Spotlight, we welcome aboard ShotTracker by speaking with the company's Co-Founder & CEO Davyeon Ross. We discuss their cutting-edge tracking technology, how it's impacting the sport of basketball (both on the court and in the broadcast), and more.