Be it a greater viewer familiarity with streaming, a stronger game schedule, or something else, TNF has seen its ratings spike in 2024. Entering Week 9, TNF is averaging 13.22 million viewers, an increase of +11% over TNF on Prime’s 2023 season average (11.86M), and +38% above the 2022 TNF season average (9.58M).

\While this is the third full season of Prime Video exclusively streaming the Thursday Night Football package, many key members of the production crew have been a part of delivering live NFL football on Thursday nights to viewers for some time, including Mike Muriano, Executive Producer, Live Sports at Prime Video. Before joining Prime Video in 2021, Muriano spent nearly two decades at the NFL Network, where he started as a segment producer and rose to VP and Executive Producer, Studio and Remote Content. Among his many tasks there, he managed the production of live studio and remote programming for the various iterations of Thursday Night Football.

SVG sat down with Muriano to get a behind-the-scenes breakdown of how the 2024 campaign has gone so far, what new production tools and toys are enhancing the game broadcast, how the "Prime Vision with Next Gen Stats" alternate feed is both a fun way to consume a game and an incubator of elements that may make it to the primary broadcast, what it's like to operate on such a different schedule from the rest of the league's broadcasters, and what's to come the remainder of the season.