The spirit of the Olympics is what attracts sports viewers to soak in two weeks of action, but elements of storytelling and entertainment are what keeps those fans around. From social media content creators and superstars from the silver screen to the best announcers in the business, NBC Sports is finding engaging ways to diversify their studio programming and live broadcasts.

At the network's headquarters in Stamford, CT, NBC Sports' SVP, Olympics & Paralympics Production, Amy Rosenfeld, explains how their top-tier infrastructure in the U.S. is assisting with operations in the French capital, why using commentators of specific sports is providing expert analysis of each event, and how the talent of numerous celebrities are supplying an endless amount of entertainment for viewers.