The College Football Playoff National Championship is always the goal for any Division I program, and similar to the players on the field, the creative team behind the scenes begins every season during the spring. In a season that traverses the hot summer months and continues into the chill of fall and the bitter cold of winter, this crew of talented individuals is there at every step to highlight the path to a title. Led by Director, Creative & Branding, Ethan Miller, and assisted by Assistant Director, Creative Media, Peter Fortunato; Associate Director, Creative Media, Michael Good; Assistant Director, Creative Design, Zach Kelly; and Creative Media Interns Bryan Jay and Sam Mazzola, the staff with Ohio State Football is poised to tell more stories tonight in Atlanta.

In this interview, Miller breaks down the long-form and short-form content made throughout the year, reflects on the most engaged post by the fans and his most favorite project to work on this season, what it's like to work with Head Coach Ryan Day and the players on a day-to-day basis, the equipment that's used to capture the pictures and videos seen on social media, and what it would mean to lift up the trophy at Mercedes-Benz Stadium as a Columbus native and longtime supporter of the Buckeyes.