Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics
SVG New Sponsor Spotlight
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8m 56s
From high school sports all the way up to the major leagues, building high-quality video at scale quickly for multiple platform formats is one of the great sports media challenges of our time. Leading technology vendors, like Optikka, are building the pipelines to ensure content keeps up with the speed of live sports.
In the latest edition of the SVG New Sponson Spotlight, Daniel Evans, CEO of Optikka sits down with our Jason Dachman to discuss the future of automated production in sports broadcasting. Evans shares the origin story of Optikka, born from a need for scalable media solutions following his work at Really AI.
You'll learn how Optikka's "design-as-code" approach is revolutionizing the creative supply chain by automating graphics at scale for instant resizing and empowering creatives to shift their attention to high-level storytelling and away from repetitive "pixel pushing."
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