The NFL’s biggest game requires even bigger camera coverage to deliver a “you are there” experience. The Sony team talks with FOX Sports’ Michael Davies and SVG’s Ken Kerschbaumer about what’s involved with Super Bowl planning and how the network combined Sony's Hawk-Eye Innovations‘ HawkREPLAY system with Sony’s HDC-P50A POV camera to give viewing audiences a unique perspective of Super Bowl LIX.

NOTE: This session is presented in partnership with Sony and was hosted at Sony's 2025 NAB Show booth.