NAB Show 2023: AT&T Business Empowers ARA Broadcasts From Remote Locations
SportsTech at NAB Show 2023
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5m 13s
More often, sports broadcasters are looking to offer live coverage of events from remote locations equipped with little or no connectivity. A good example of an event done well in these conditions is the work AT&T Business has done with the American Rally Association (ARA).
Scott Beckett, Director of Product Management of AT&T - Global Video Services, along with Yuji Otsuki, Director of Communications of Vermont SportsCar spoke with SVG's Jason Dachman about how the motorsports organization leveraged AT&T technology to deliver top-flight broadcasts that shattered viewership expectations.
For more on AT&T's support of the ARA's Lake Superior Performance Rally, visit SVG's website: https://www.sportsvideo.org/2023/03/02/att-media-links-teradek-prove-out-new-transmission-tech-for-extreme-sports-in-remote-locations/
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