User-generated content (UGC) has become more common across major brand's social media strategies, but when will we see content coming from smartphones in the stadium or arena become a part of a live broadcast? It might not be too far off.

Multicasting.io's Founder & Chief Innovations Officer Nematolah Kashanian joins us to share how his company's service is empowering live content producers of all sizes to revolutionize their live shows and drive deeper engagement with their audiences via UGC-sourcing tools in the cloud.