Building a gorgeous Major League Baseball-certified ballpark in the middle of a corn field in rural Iowa is no small task. How did the league do it and what guided their creative vision for this wildly unique environment?

Brian O'Gara, VP, Events & Game Presentation for Major League Baseball shared his perspective on the choices made, the obstacles overcome, and the collaboration necessary to pull off one of the more unique fan activations in the league's long and stories history.