Whether it’s watching localized broadcasts of the National Basketball Association through League Pass or international competition during this year’s Summer Olympic Games, Meta is leading the pack with accessible VR experiences for fans across the globe. With the Meta Quest 3 headset, as well as partnerships with the NBA, WNBA, and Peacock, users can sit courtside with their favorite teams or in Paris cheering on Team USA.

During a busy time in the sports calendar, SVG’s Samantha Gabay spoke with Meta’s Director, Metaverse Content, Sarah Malkin, about what it took for her and her team to create this fan-focused content, how the relationship between Meta and the NBA has grown since their original deal in 2020, how the company is keeping up with the desires of fans within the sports, how they’re adapting to new trends in technology, and more.