In today’s competitive sports landscape, delivering an exceptional fan experience is essential. This case study will highlight how Marquee Sports Network in close collaboration with MediaKind built and evolved a Cubs-focused DTC streaming platform, using fan data to shape and enhance the experience. Post-launch, the collaboration has thrived by turning fan feedback into real product improvements. With MediaKind’s flexible platform and data-driven insights, Marquee Sports continues to deliver impactful updates that keep fans front and center.

Presenters:
Mike Kern, Marquee Sports Network, Director, DTC & Digital Products
Erik Ramberg, MediaKind, Vice President of Business Development and Strategic Partners