Live production in the cloud is arguably one of the most rapidly growing trends in the sports media industry today. M2A Media is an industry leader when it comes to developing solutions and services that help broadcasters scale their workflows and get the most out of the AWS public cloud.

In the latest SVG New Sponsor Spotlight, we welcome M2A Media to the SVG family and sit down with the company's Chief Commercial Officer Matt Hughes to discuss the company's product line and how they are working hard to help me the unique challenges that broadcasters are facing in moving key operational workflows to the cloud.

M2A Media recently announced that it will launch its latest product feature, encoder-based ad manipulation (EBAM), at the 2023 NAB Show.