Lightcast's Andreas Kisslinger on the Role of Automation, the Cloud in Streaming
SVG New Sponsor Spotlight
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9m 59s
Live sports production is a fast-paced industry with no signs of slowing down. With cost-efficiency as a top priority and the need to alleviate burnout on crews that are already stretched super thin, content providers are thinking of ways to go about their business. At Lightcast, their Media Cloud is allowing users to automate workflows, go live in minutes, and deliver messaging to devices around the globe.
Lightcast CEO Andreas Kisslinger outlines the services that the company provides to the industry, recent partnerships with collegiate athletics programs in the United States, the intricate role of automation in the world of live streaming delivery, how behind-the-scenes operations are becoming less stressful and demanding with this workflow, how to further monetize your platform to get the most out of your content, and how the community can further adopt to ever-evolving consumer trends moving forward.
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