After five consecutive trips to the AFC Championship Game, two Super Bowl appearances in four years, and one victory in Super Bowl LIV, the Kansas City Chiefs are one win away from a bonafide dynasty in the National Football League. Along the way, 65 Toss Power Trap Productions — the organization's creative media and production department — has kept the energy of their fanbase alive throughout their run to Glendale, AZ.

In this video interview, Vice President, Content and Production, Rob Alberino, explains the club's overall digital and social media content strategy, provides examples of content that has entertained fans all postseason long, previews projects that are still in the works leading up to Sunday afternoon, runs down the list of technologies being used by his team, and, as a former long-time employee of the Philadelphia Eagles from 1997 to 2010, discusses his personal thoughts about the upcoming showdown.