This fall, the four-time Super Bowl Champion New York Giants will celebrate their 100th anniversary season. With a rich history that pre-dates the creation of the National Football League, the franchise wanted to honor their lineage through a logo animation video that runs through memorable plays and players over the years. Tapping a working relationship of 17 years, the club recruited the services of The Famous Group (TFG) to execute their vision.

In this interview, we sit down with two members from the New York Giants — VP and Executive Producer Don Sperling and Director, Digital Platforms, David Dominik — and two members from The Famous Group — Creative Director Hemu Karadkar and Executive Producer Gil Colon — to understand the brainstorming that went into the idea, how TFG inserted their expertise and technical know-how into the process, how the organization's deep archive of photos and videos added context to this historic moment, and how the video is the beginning of numerous initiatives in place during this special season.