HDR10+ is an advanced HDR technology that bringing the highest quality sports, movies, episodic TV, and games to the widest range of devices. With HDR10+ users get a more vibrant and lifelike viewing experience, as it enhances the dynamic range and color accuracy of your content, delivering stunning visuals with greater detail and depth. In addition, the technology is ideal for live sports due to its automatic encoding process, requiring no additional operator involvement.

HDR10+ optimizes each frame based on statistical analysis of pixel brightness, enabling better image quality across various displays. The technology supports diverse brightness ranges, allowing TVs to process images with varying highlight and shadow details. This advancement has led to increased adoption in live sports and other media, including major studios like Universal and Warner Brothers Discovery and streaming platforms like Apple TV+, Hulu, and Prime Video). In addition, nearly 10,000 devices have been certified for HDR10+, with major manufacturers like Samsung and Panasonic on board.

SVG sits down with two of leaders behind the HDR10+ movement – Bill Mandel, VP and Head of Industry Relations, Standards and Quality Lab, Samsung Research America, and Makoto Morise, Group Manager, Home Entertainment Alliance, Panasonic R&D Company of America, to discuss how HDR10+ technology works, their organizations' aim to mainstream HDR content for a broader audience, their efforts to expand grow its presence in sports programming, and why the technology is easily accessible for manufacturers due to its low implementation barriers and lack of royalty charges.