GFX Quick Hits: The Evolution of the 'Big Head', Where Human Creativity meets AI
2026 SVG GFX Forum
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11m
In the high-stakes world of NFL broadcasting, the challenge isn’t just capturing the game—it’s capturing the imagination. For the 2025-26 NFL season, CBS Sports set out to bridge the gap between elite athleticism and relatable whimsy. The result was the "Big Head" initiative, a season long journey in character development that redefined their storytelling toolkit and proved that intense stories and pure fun can coexist on the same gridiron.
Presenters:
Hasani Jones, CBS Sports, Realtime Workflow Design
Andrew Sherman, CBS Sports, Art Director
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