GFX Featured Presentation: Inside ESPN’s Sprawling College Football Package
2026 SVG GFX Forum
•
33m
ESPN's 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhances storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus on helmets, gloves and the pageantry and energy of the sport. Focused on scalability and longevity, this new system supports more than 130 teams and more than a 100 games each weekend with an expected lifespan of five seasons. Get an inside look at the cross-departmental collaboration and strategic planning, as well as how ESPN’s new graphics package sets the stage for a visually elevated college football experience that’s built to evolve and endure.
Presenters:
Lisa DiNello, ESPN, Design Supervisor
Curtis Doss, Compadre, Executive Creative Director
Brian Girardin, ESPN, Principal Creative Director
Phil Guthrie, Two Fresh Creative, Founder and Executive Creative Director
Up Next in 2026 SVG GFX Forum
-
GFX Quick Hits: How TNT Sports Debute...
It was a truly insane year for the TNT Sports creative team in 2025. Get an inside look at how they built and debuted four brand new graphics packages – for Roland Garros, NASCAR, College Football, and College Basketball – in a four month span, as well as a new Unrivaled women's hoops package in ...
-
Underlying Technology: The Impact of ...
As graphics teams embrace cloud platforms, remote-production models, and AI-driven tools, workflows are being rebuilt from the ground up. This session examines how these technologies are accelerating asset creation, streamlining collaboration, enhancing real- time rendering, and reshaping the ski...
-
GFX Featured Presentation: The Return...
Last year, when the NBA returned to NBC after more than two decades away, the network took a NEWstalgia approach to creating the new on-air look. By combining familiar, old-school imagery that harkened back to the NBA on NBC's 1990's glory days with a modern, cutting-edge design and technology, t...
