FilmNova’s New Vision For Coverage of the Women’s FA Cup
SVG Europe's The Football Summit 2026
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13m
Channel 4’s live coverage of the Women’s FA Cup represents an important new chapter for women’s club football on UK free-to-air television, where it forms part of the first-ever standalone broadcast deal for the competition. In a fireside chat with SVG Editor Heather McLean, Executive Producer and Head of Production Alison Lombardi from FilmNova, the production company commissioned to produce C4's coverage, takes delegates inside the production plan, revealing how the team is shaping a fresh, fan-first approach to storytelling, presentation and live coverage.
From editorial philosophy to production execution, Lombardi explores how this broadcast is being built, what it takes to engage new and existing audiences, and how progressive production choices can help accelerate growth and visibility for the women’s game.
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