ESPN’s 2025-26 college football season kicked off with a fresh visual identity, including fully redesigned insert graphics, animations, clock-and-score, and College GameDay look. The new look enhanced storytelling, statistical analysis and game action with dynamic, impactful visuals with a focus on helmets, gloves and the pageantry and energy of the sport.

Focused on scalability and longevity, this new system supports more than 130 teams and more than a 100 games each weekend with an expected lifespan of five seasons. SVG chats with ESPN Design Supervisor Lisa DiNello about the cross-departmental collaboration and strategic planning required to pull it offf, as well as how ESPN’s new graphics package sets the stage for a visually elevated college football experience that’s built to evolve and endure.