As consumer viewing habits evolve and carriage disputes become more frequent, RSNs are looking for new ways to deliver live games and original content directly to consumers. Some have launched their own DTC streaming platforms — or have announced plans to do so —in order to reach fans directly while others launched dedicated apps and streaming experiences for authenticated cable subscribers. RSN leaders discuss best practices in designing a live-streaming app, avoiding potential pitfalls, enhancing fan interactivity, differentiating the digital experience, and leveraging non-game content for streaming/OTT outlets.
Panelists:
Ahmed Darwish, NESN, Chief Marketing Officer
Amy DesLauriers, Midco Sports, Senior Associate Product Manager - Sports/Advertising
Michael Schneider, Bally Sports, Chief Operating Officer and General Manager
Scott Young, Transmit, Co-Founder and Chief Product Officer
Moderator:
Brandon Costa, SVG, Director of Digital