The University of Arizona's Men's Basketball team has only loss twice this season, and they don't plan on losing again after making their fifth Men's Final Four in program history. Throughout the regular season, their first-ever Big 12 Conference title, and four consecutive wins in the NCAA Tournament to extend their win streak to 13 games, the digital and social media team has been present every step of the way.
Prior to Saturday's semifinal content vs. Michigan, Creative Director for University of Arizona Men's Basketball Chris Richards highlights their "don't be lame" mentality of producing content that's engaging and outside the box, their focus on cinematography and how that impacts their camera complement, what it's like to be at his first Final Four, and the possibility of bringing a title back home to Tucson, AZ.