The infusion of technology into the fan experience has birthed new ideas for in-venue production teams on gameday. For example, light shows leveraging fans' mobile devices have taken over this sector of the industry. A key driver to these activations is CUE — a provider of fan engagement solutions that range from LightShow data-through-sound technology to social media opportunities through FanSee and PostUp on videoboards and centerhungs.

In this SVG New Sponsor Spotlight, SVG's Kristian Hernández chats with CUE's Co-Founder Ira Akers about their full suite of game presentation offerings, how their business has benefitted from sports venues adopting light shows, how they're making inroads in the live entertainment space, why the hiring of former in-venue production personnel from the professional and collegiate ranks fosters a better relationship with their clients, and what their goals are for 2025.