Discover how creative technology companies, marketing agencies, and storytellers are dreaming up and activating the engaging experiences for stadium, unique entertainment venues, and location-based experiences. This session will uncover how immersive technologies, interactive content, and digital solutions are being leveraged to craft memorable, engaging experiences both inside entertainment venues like stadiums and beyond.

From augmented reality activations to personalized digital interfaces, discover the strategies behind next-gen entertainment experiences designed to captivate audiences on-site and through connected, location-based platforms.

This discussion features:

Natascha French, Chief Marketing Officer, MVP Interactive; CEO & Founder, Scale Strategies
Andrew Merkin, Director, Creative Productions, Cosm
Jason Samuelsen, Associate Director of Analytics, STN Digital

Moderator: Gregg Katano, Cosmos Collab, CEO/Founder; SVG NEXT & SVG NEXT ‘Conversations’, Conference Chair