Sports media organizations are facing a common challenge: while audiences consume content in different use cases, the requirements to a best in class production is to connect the whole value chain. AI is emerging as the connective layer that brings these worlds together. By combining live event detection, content understanding, automated metadata generation, and agentic workflow orchestration and automated scaling, this new operating model for sports media production results in faster content creation, better audience engagement, stronger collaboration across departments, and new revenue opportunities built on content intelligence. Therefore, broadcasters and rights holders can create new experiences to stay competitive in this market.

Presenters:
Tobias Fröhlich, Qvest Engage, Managing Director, Product + Founder
Fares Birke, Qvest, Principal, Practice Lead Applied AI