CAMB.AI provides AI speech synthesis and translation with a focus on localization infrastructure.

CAMB.AI specializes in AI-driven localization for media, especially real-time multilingual commentary and broadcasts in live sports. AI and speech-to-text are core to their approach for high-quality live dubbing. However, according to CTO Akshat Prakash, CAMB.AI’s mission goes beyond just translation and centers on a vision of broader localization infrastructure. The real goal is to make content more accessible and personalized for billions globally across almost any language and context.

As Prakash sees it, the market might seem crowded, but true live dubbing — at least dubbing that preserves emotional nuance and context — remains rare. He claims most current tools focus on transcription, but true real-time, emotionally faithful multilingual dubbing at scale is where CAMB.AI excels.

SVG sat down with Prakash to discuss the challenge of delivering multilingual feeds in live sports production, the measurable business impacts—including viewership uplift and sponsorship/ad revenue—of this technology, and why the company focuses on deploying its technology upstream in the production chain to avoid changing downstream production/distribution workflows.