Building the Olympic Pulse: Inside TV4’s strategy for its first Olympic Games
SVG Europe's Winter Sports Forum 2026
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22m
When Sweden’s TV4 shared Olympic rights with SVT, it responded by creating a distinctive all-day “Olympic pulse” that blended elite sport with continuous news storytelling. This one-to-one interview will explore how TV4 - broadcasting its first ever Olympic Games - positioned its coverage, combining live competition, analysis, and newsroom expertise to stand out in a shared-rights environment.
We’ll also examine the scale of the operation, from four on-site studios to complex cross-company collaboration across multiple locations during the Winter Games, as well as the impact including record growth on TV4 Play and key lessons for future large-scale events.
Speaker:
Johan Cederqvist, TV4, Chief Sports Officer
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