Beyond MAM: Manifesting a Fully Integrated, Multi-System Future
SVG Cloud & Content Workflows Summit 2026
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35m
Most sports-media organizations have moved beyond the idea that MAM is the end-all, be-all of media management. PAMs and DAMs still play a role, but the real story is integration — across asset-management systems, production workflows, and the cloud. Hear how leagues, broadcasters, and technologists are rethinking the central repository and balancing centralization for cost control with decentralization for broader access.
Panelists:
Michael Ayers, PGA TOUR, Senior Manager, Media Asset Management
Kathleen Barrett, Backlight, CEO
Brian Perkins, MLB Network, VP, IT Production Systems
Victorien Tixier, ScorePlay, Co-Founder and CEO
Moderator:
Brad Hughes, Content Technology & Workflow Strategies, Media & Tech Professional
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