As the sports broadcasting industry continues to evolve at a breakneck pace, advanced media processing and monitoring solutions are more important than ever. From stadiums to broadcasters and service providers, BBright ensures the transport, processing, and monitoring of the most qualitative streams for the industry.

Founded in 2013, BBright has rapidly emerged as a leading provider of cutting-edge video technologies, catering to the evolving needs of the broadcast and media industry. From the very beginning, the company set out to develop innovative UHD solutions that would redefine the way video content is processed and delivered. Today, the company focuses on three key pillars: IP contribution (including encoders, decoders, and IP gateways), ingest and playout, and monitoring of 2110 and SRT streams for live production.

SVG sat down with BBright founder Guillaume Arthuis to discuss the company's solutions for high-end sports production formats like ST 2110, UHD, HDR, the company's expanding presence in North America (especially in live sports), recent partnerships with Skyline DataMiner for orchestration at Fox and a collaboration with Jünger Audio for object-based audio solutions, and what to expect at the BBright booth at the 2025 NAB Show (W3650).